Rolex is privileged to be an important driving force behind some of the finest events, players and organizations in tennis. Whether it's the Wimbledon tournament, the Australian Open or the Swiss superstar Roger Federer, Rolex supports it. Rolex has forged a unique bond with the remarkable sport of tennis.
Historical origin
The link between Rolex and sporting and human achievement goes back to the brand's earliest days. Hans Wilsdorf, the brand's founder, was influenced by the changing social environment of the early 20th century and founded his own watch manufacturing company. At a time when wristwatches were still seen as slim accessories, he was determined to make watches that were sturdy, precise and reliable for an increasingly active lifestyle.
In 1910, the Official Watch Rating Centre in Bier, Switzerland, granted a Rolex Watch Official Swiss certification, the first such certification. In 1926, Rolex successfully invented the world's first waterproof watch -- The Rolex Oyster watch, all rely on Rolex ingenuity of the patent system, the screw in the outer ring, the bottom cover of the case and the crown of the chain firmly screwed to the case. A year later, Hans Wilsdorf invited Mercedes Benz to prove their waterproof properties. Mercedes Gleitze swam the Channel in an Oyster watch. After more than a dozen hours at the finish line, her wristwatch still worked. The young British woman became Rolex's first spokesperson and a witness to the quality of its watches.
In 1931, Rolex invented automatic chain constant dynamic pendulum thallium. This original system has become the ancestor of modern automatic chain watch. Under Hans Wilsdorf, Rolex continues to use the wide world as a laboratory to prove its watch performance. On land and in the air, in the depths of the ocean and on top of mountains, rolex has survived the harshest of tests to demonstrate its accuracy and reliability. Rolex has become a world-renowned watch brand with its precision, solidity and reliability after taking part in many initiatives to push the limits of human beings.
At the same time, the Rolex brand and products continue to develop, strive for perfection. Made of only the finest materials and designed by the best minds in the industry, the Rolex has become a symbol of elegance and dignity. Rolex seeks partners who share its passion for excellence and precision. So it makes sense for Rolex to become involved in tennis. In the late 1970s, Rolex became the conference timekeeper for the Wimbledon Championships, and Rolex's association with the sport has continued to flourish ever since.
The relentless pursuit of excellence and particular interest in tennis has led Rolex, the world's leading Swiss watch maker, to support the sport for a long time. It is the shared pursuit of perfection in watchmaking and tennis that leads to a close collaboration between the two.
The link between Rolex and sporting and human achievement goes back to the brand's earliest days. Hans Wilsdorf, the brand's founder, was influenced by the changing social environment of the early 20th century and founded his own watch manufacturing company. At a time when wristwatches were still seen as slim accessories, he was determined to make watches that were sturdy, precise and reliable for an increasingly active lifestyle.
In 1910, the Official Watch Rating Centre in Bier, Switzerland, granted a Rolex Watch Official Swiss certification, the first such certification. In 1926, Rolex successfully invented the world's first waterproof watch -- The Rolex Oyster watch, all rely on Rolex ingenuity of the patent system, the screw in the outer ring, the bottom cover of the case and the crown of the chain firmly screwed to the case. A year later, Hans Wilsdorf invited Mercedes Benz to prove their waterproof properties. Mercedes Gleitze swam the Channel in an Oyster watch. After more than a dozen hours at the finish line, her wristwatch still worked. The young British woman became Rolex's first spokesperson and a witness to the quality of its watches.
In 1931, Rolex invented automatic chain constant dynamic pendulum thallium. This original system has become the ancestor of modern automatic chain watch. Under Hans Wilsdorf, Rolex continues to use the wide world as a laboratory to prove its watch performance. On land and in the air, in the depths of the ocean and on top of mountains, rolex has survived the harshest of tests to demonstrate its accuracy and reliability. Rolex has become a world-renowned watch brand with its precision, solidity and reliability after taking part in many initiatives to push the limits of human beings.
At the same time, the Rolex brand and products continue to develop, strive for perfection. Made of only the finest materials and designed by the best minds in the industry, the Rolex has become a symbol of elegance and dignity. Rolex seeks partners who share its passion for excellence and precision. So it makes sense for Rolex to become involved in tennis. In the late 1970s, Rolex became the conference timekeeper for the Wimbledon Championships, and Rolex's association with the sport has continued to flourish ever since.
The relentless pursuit of excellence and particular interest in tennis has led Rolex, the world's leading Swiss watch maker, to support the sport for a long time. It is the shared pursuit of perfection in watchmaking and tennis that leads to a close collaboration between the two.